WAVE 01 — ACTIVE
CALM PRESSURE.
CONTROLLED DOMINANCE.
Elite apparel engineered for those who get colder under pressure. Every piece is built for precision execution, durability under load, and the psychological edge of controlled intensity.
LIMITED
STOCK
WAVE 01
FIRST RELEASE
PRIORITY
MEMBER ACCESS
WAVE 01 COLLECTION
COLLECTION PIECES
Limited production. Each piece engineered for elite output. Members get priority access and launch pricing.
ICE // ALPHA PERFORMANCE TEE
Precision-cut performance tee engineered for controlled intensity. Moisture-wicking, 4-way stretch fabric that moves with you under load.
£45
£60
LOW STOCK — LIMITED PRODUCTION
SELECT SIZE
SIZE GUIDE →FREE SHIPPING ON LAUNCH ORDERS
ICE // ALPHA TRAINING SHORTS
Unrestricted movement. Reinforced waistband. Built for elite athletic output with rapid-dry technology.
£50
£65
LOW STOCK — LIMITED PRODUCTION
SELECT SIZE
SIZE GUIDE →FREE SHIPPING ON LAUNCH ORDERS
ICE // ALPHA PERFORMANCE HOODIE
Heavyweight performance fleece. Precision fit. Thermal regulation for sustained output in any environment.
£75
£95
LOW STOCK — LIMITED PRODUCTION
SELECT SIZE
SIZE GUIDE →FREE SHIPPING ON LAUNCH ORDERS
LIMITED PRODUCTION — ONCE SOLD OUT, GONE
ENGINEERED FOR ELITE OUTPUT
TECHNICAL SPECIFICATIONS
- +Premium moisture-wicking fabric (4-way stretch)
- +Reinforced seams for maximum durability
- +Ergonomic cut for unrestricted movement
- +Anti-microbial treatment for extended wear
- +Flatlock stitching eliminates chafing
- +Breathable mesh panels for temperature control
HYBRID ALIGNMENT
ICE // ALPHA gear is designed for the mindset of controlled dominance. When others panic, you calculate. When others react, you execute. This collection supports that psychological state with:
- →Minimal visual noise — focus on execution
- →Precision fit that moves with your body
- →Durability that rewards discipline
- →Aesthetic that communicates elite composure
THE PSYCHOLOGY OF ICE
CLARITY
The #93E3FC colorway triggers psychological clarity. Cool tones suppress emotional reactivity and activate analytical thinking.
COMPOSURE
Ice blue is associated with elite composure under pressure. The color itself becomes a psychological anchor.
CONTROL
Wearing the state is entering the state. The visual cue reinforces the mindset before training begins.
SIZING & CARE
FIT GUIDE
ICE // ALPHA runs true to size with a precision fit. Designed for athletic movement without excess fabric.
VIEW FULL SIZE CHART →CARE INSTRUCTIONS
- • Wash cold with like colors
- • Air dry to preserve elasticity
- • Avoid fabric softener
- • Do not bleach
- • Do not tumble dry on high heat
ATHLETE FEEDBACK
“The precision fit changed my training. Zero distractions. Pure execution.”
Marcus T.
Strength Coach
“Wore ICE // ALPHA through a 6-hour competition. Stayed cool, stayed focused, stayed dominant.”
Elena K.
Competitive Athlete
“My entire team switched. The durability is unmatched. This is elite-grade gear.”
James R.
Performance Director
“When pressure hits, gear shouldn't be a distraction. ICE // ALPHA disappears. You don't.”
Sophia M.
Combat Sports
STEP INTO ICE // ALPHA
Limited Wave 01 stock. Member priority access.
ELITE PERFORMANCE. ENGINEERED FOR EVOLUTION.